World Wrestling Entertainment, Inc. Privacy Policy

Updated May 20, 2014


The web site you have entered is owned and operated by, or on behalf of, WWE, Inc. or its affiliates ("WWE").

Please note that this Privacy Policy contains capitalized words or phrases. These words and phrases are defined terms. Their definitions are found either in this Privacy Policy or in our Terms of Use. To help you use this Privacy Policy and our Terms of Use we have made some words, phrases and headings into hyperlinks. These words, phrases and headings have color highlighting.

WWE wants to help you make the most of your visit to our web sites, and that includes helping to protect your personal privacy. Most of the features on our web sites are offered without collecting any Personal Information from you. You can surf WWE's web sites and view much of our content anonymously. Other areas, such as Fan Profiles, require you to submit Personal Information as part of a registration process that sets up a FanProfile. Also, when you make a purchase or sign up for a paid service (such as in the WWE Shop), you are required to submit Personal Information in connection with our providing various products and services to you. You may also submit content of your own to those areas and some of that User-Generated Content may contain Personal Information. For those areas of our web sites and services that do require us to collect Personal Information or allow voluntary submission of Personal Information, this Privacy Policy will tell you what you need to know to make good decisions for yourself and your family.

This Privacy Policy discloses when and how we collect, use, share, and safeguard information from this web site. The Personal Information we collect depends on what you do when you visit our web sites or use the various products or services we offer. This Privacy Policy also explains what to do if you do not want to provide Personal Information when you visit our web sites, and how to correct, change or delete information you have already provided to us.

By using this web site, you are agreeing to the terms of this Privacy Policy, as posted in this area of the site. If you do not agree with any terms or practices described in this Privacy Policy, please do not use our web sites.

As used in this Privacy Policy, "Personal Information" means any information by which a particular natural person can be an identified or is identifiable. Personal Information includes a first name or initial and last name; a home or other physical address; a date of birth; an email address or other online contact information; or a telephone number. When Personal Information is collected, you will know because you will have to fill out a form on the web site or because you will submit it via your FanProfile or in connection with requesting various products or services. When you make a purchase or sign up for a paid service, we will also collect as additional Personal Information your credit or debit card information or information concerning any other payment mechanism we accept (“Payment Information”). We will use Payment Information only as described in this Privacy Policy to process and complete the transactions you have requested.


WWE is committed to providing special protection for the privacy of children who may visit our web sites. WWE is also committed to fully complying with the Children's Online Privacy Protection Act ("COPPA"). We encourage parents to spend time online with their children, become familiar with the features of our web sites and participate in the activities offered on our web sites. For more information on getting involved in your children's online activities, please go to our WWE Parents site. Our protections for the privacy of children include the following:

We do not knowingly solicit, collect, use or retain any Personal Information, for any purpose whatsoever (including internal or external marketing or promotional purposes), from visitors to this web site who are age 12 or younger. In addition, we will delete any records of such Personal Information that come to our attention.

Since we do not knowingly collect any Personal Information from visitors to this web site who are age 12 or younger, we do not disclose or transfer any such information to third parties.

We do not request any visitor to provide any information about their family members, friends or other persons.

We do not allow visitors who are age 12 or younger to be listed in any directory of registered users, to participate in any of our chat services, to register for contests, sweepstakes, promotions, or newsletters, or to receive direct marketing from WWE or from our third-party affiliates or service or product providers.

We do collect Personal Information as part of registration processes so that users can obtain certain services, such as newsletters, and so that they can set up accounts for FanProfiles. No person may open such accounts if he or she is age 12 or younger. We do not knowingly allow such persons to register and our web sites employ features and procedures that are intended to help prevent under-age registrations. If we believe that a person who is age 12 or younger has registered with us or set up a FanProfile account or has otherwise violated our age-related requirements for a FanProfile account, we will terminate that registration and will delete any Personal Information we have obtained, including all content from a FanProfile. However, in such cases we may retain a copy of the deleted content for law enforcement and regulatory purposes and to protect WWE.

We recommend that minors who are age 13 or older consult with their parents before sending any information about themselves over the internet.

Special Note to Parents

If you become aware that your child has provided us with Personal Information at one of our web sites, we invite you to notify us so that we may delete the information from our records and discontinue any related features or services (see Opt-Out below). We appreciate your cooperation in assisting us to provide a safe and enjoyable online experience for your children.

Collection of Personal Information

WWE collects Personal Information from visitors to our web sites in a number of ways. These include the following:
  • Subscriptions to our free newsletters, which include updates, special offers and promotions from WWE's various entities and subsidiaries.
  • Participation in contests and sweepstakes.
  • Registrations to receive free downloadable desktop applications (e.g., screensavers).
  • Registrations to participate in chat services (such as chat and Pay Per View chats), message boards and the gaming area.
  • Registrations to send electronic greeting cards.
  • Registrations for Universe Profile accounts and use of Universe Profiles.
  • Purchases of merchandise (including magazine subscriptions), Streaming Pay Per View events, and transactions where home delivery is required.
  • E-mail transmitted via various links on our web sites.

The use of any of these services is entirely optional and voluntary; however, if you do not provide the Personal Information requested, we may elect to not make the related services available for your use. If you send us an e-mail in which you disclose Personal Information, we will use it to discuss the subject of your correspondence and, if appropriate, share it with other interested parties (such as manufacturers of merchandise you have purchased from a web site).

If you send us an e-mail, you should know that e-mail is not necessarily secure against interception. So, if your communication needs to include sensitive information like your Payment Information or social security number, please contact us by postal mail or telephone (see contact us below) rather than e-mail.


In order to track your use of our sites, "cookies" are employed. We use two types of cookies -- so-called "browser cookies" and "Flash cookies". Browser cookies (also called "HTTP cookies") are pieces of information that are sent by web sites and stored in your computer's hard drive, which provide you a service by allowing us to recognize your computer to save you from having to re-enter the same data every time you visit our web sites. They also allow us to learn how visitors use our web sites. This user data is aggregated for tracking purposes primarily by tallying pages viewed throughout our web sites and logging Internet Protocol ("IP") addresses, browser types, general geographic origin of access to our sites and similar aggregated usage data. Flash cookies (also called "Locally Stored Objects" or "LSOs") work in a similar manner to browser cookies and are also used to remember settings and preferences and to track usage. However, they relate to certain Flash content such as animation, games and videos, are stored differently on your hard drive and are managed through a different interface than the one provided by your web browser. In general, Flash cookies are more persistent and can store more data that browser cookies.

Aggregated usage data enables us to tailor our content to our visitors' interests and to help our advertisers better understand the preferences of our audience. Providing such usage data to advertisers is essential to keeping as many of our services free to visitors as is reasonably possible. This information does not reveal your identity although, in some cases, we may have to combine this non-identifiable information with Personal Information to enforce compliance with our Terms of Use or to protect our services, web sites, visitors or others.

In the course of serving advertisements to the site, our third-party advertisers may place or recognize a browser or Flash cookie on your hard drive.

If you do not want to receive browser cookies, you may set your browser to reject them. If you wish to disable or delete Flash cookies, you should consult the Help file for your Flash application. However, if you turn cookies off (whether browser or Flash cookies), you will not have access to some WWE features and services.

Visitors From Outside the United States

All Personal Information collected at our web sites is collected and stored in the United States. By using this website and/or by submitting Personal Information to this website, you consent to having your information transferred to the United Sates and being processed and maintained in the United States, subject to applicable U.S. laws. U.S. laws may be different than the law of your home country.

How We Use Your Information

We limit the manner in which your Personal and Payment Information is used. We will use the Personal and Payment Information you provide only in a manner that is consistent with this Privacy Policy. If we obtain Personal or Payment Information from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy. We use Personal and Payment Information to: provide you the products and services you want; administer or enforce transactions you have requested; protect your accounts from fraud, unauthorized access, or identity theft; verify your identity in connection with transactions you have requested; and to manage our business and protect our interests. We also use Personal Information (but not Payment Information) to better understand and serve the needs of the WWE community, and to provide news and information to community members on new content, products services, and features of the web sites via direct e-mail. If you have registered with us and do not want to be contacted in the future by WWE or our advertising partners, please see Opt-Out below.

We may share Personal and Payment Information with our service providers to assist us with any of the purposes set forth above (which, for example, might include disclosures to attorneys, accountants, auditors, credit bureaus, data processors and technical systems consultants) but only to the extent necessary or appropriate for them to perform their services to us. In that connection, we may report information about your account(s) to credit bureaus and/or consumer reporting agencies. By way of example, if you order a product or service from us or register for one of our contests, promotions, or interactive services (including FanProfiles), WWE may share Personal Information with other service providers, suppliers and other third parties (for example, sweepstakes sponsors or delivery services) that assist us in operating the web sites or providing the products or services. In general, when we share your Personal Information with third parties, they may use your Personal Information to send you information on their additional products or services, but WWE does not allow them to sell or transfer your Personal Information to others.

Please note that we will release your Personal or Payment Information if required to do so by law, search warrant, subpoena, court order or other legal process. WWE may also disclose your Personal or Payment Information if we have a good faith belief that such disclosure is reasonably necessary to detect or prevent fraud or to protect the rights, property, health or personal safety of WWE, WWE employees, our third party licensors, customers or the public. We may also disclose your Personal or Payment Information if you or your legal representative authorizes us to so or if it is necessary to perform credit checks or collect or report debts owed to us.

WWE reserves the right to transfer any Personal or Payment Information in the event we transfer all or a portion of our business or assets. If such a transfer should occur, the privacy policy of the other company may supplant our policy. However, we will use commercially reasonable efforts to try to require that the transferee uses Personal or Payment Information in a manner that is consistent with our policy.

We do not otherwise sell or provide your Personal or Payment Information to third parties.

Links to Third Party Web Sites

Our websites or mobile applications contain or may contain certain hyperlinks to other websites or mobile applications, some of which may display WWE's logos or other WWE content. These websites and mobile applications may have privacy policies; however, all of these websites, mobile applications and their privacy policies are independent of our websites or this Privacy Policy. WWE is not responsible for compliance with other websites' or mobile applications' privacy policies or data collection practices. You should review these privacy policies carefully before providing any Personal Information to these websites or mobile applications.

Third Party Ad Servers

Ads appearing on our web sites may be delivered to you by DoubleClick, or by other third party advertising companies. Information about your visits to our sites, such as number of times you have viewed an ad, date/time at which the ads were shown, the advertisers' cookies, and the IP address of the computer you use (but not your address or other Personal Information) is used to serve ads to you on our sites. We do not have access to the cookies that may be placed by our third party advertising companies. We share web site usage information about visitors to our sites with these companies for the purposes of managing and targeting advertisements, measuring their effectiveness, and for market research analysis on our sites. For these purposes, we and third-party advertising companies we use may note some of the pages you visit on our sites. For more information about DoubleClick please review its privacy policy.

Limitations on Use of Personal Information

We will use or retain your Personal Information only in accordance with the terms of this Privacy Policy, and only for so long as is needed to fulfill your requests, support the services you have requested, process your orders, or comply with the law.

Security of Personal Information

We take commercially reasonable physical, administrative and technical precautions to keep your Personal Information secure, including the use of Transport Layer Security technology (formerly referred to as secure socket layer technology (SSL) technology) to protect the transmission of Payment Information and other Personal Information you provide in connection with our services (including FanProfiles) as well as purchases, paid subscriptions or other similar transactions.


Any feature on our web sites requiring registration allows you to opt-out from receiving any newsletters, product offers, or other correspondence from either us or our business affiliates. In addition, if after registering, you would no longer like to receive any such materials or correspondence, send an e-mail by clicking here. Indicate your preference to "unsubscribe," and we will promptly remove you from our list. Please be sure to include your name and e-mail address in the e-mail. You will need to send separate e-mails if you are registered for more than one of our features or services.

If you want to prevent a third party advertiser from setting and/or reading cookies on your computer, currently you may either visit each ad network's web site individually and opt-out or visit the NAI gateway opt-out site to opt-out of all network advertising cookies. Click herefor the NAI gateway opt-out site. This site will also allow you to review the third party advertising companies' privacy policies. If you believe your child (age 12 or younger) has provided us with Personal Information and/or is receiving access to certain features or services, including marketing communications, we invite you to notify us via e-mail by clicking here. We will delete this Personal Information and/or discontinue your child's access to the related features or services.

Access/Correct/Update/Delete Personal Information

If you would like to know what Personal Information WWE has concerning you, send an e-mail by clicking here. We will contact you by mail to verify your identity and provide you the information you request.

If you would like to correct, update or delete your Personal Information, including providing a new e-mail address, send an e-mail by clicking here. Please be sure to include your old e-mail address.

Fans may modify or delete their own FanProfile information at any time by logging into their own accounts and using the profile editing tools provided. Information updates automatically. A Fan cannot alter the information on another Fan's FanProfile (except information can be added as result of messaging.) Fans may deactivate their Universe Profile accounts by visiting WWE Universe, logging in, clicking on "My Hub" and using the editing tools provided. Removed information and the contents of any deactivated accounts may persist in backup copies for a reasonable period of time but will not be available to any Fan.

However, any information that has been posted as a comment or blog, gallery, or forum entry cannot be deleted by users. WWE reserves the right to delete any User-Generated Content that it determines is no longer of relevance to the community, to free up memory or for any other reason in its discretion.

Changes in this Privacy Policy

WWE reserves the right to change this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes here and we will change the "Last Updated" date at the top of this page. We encourage you to visit this area frequently to stay informed.

Contact Us

If you have any comments or questions about this Privacy Policy, please send an e-mail by clicking here.

You may also contact at us by postal mail or telephone at:
WWE Member Services
1241 East Main Street
Stamford, CT 06902
(203) 352-8600

Send an e-mail by clicking here.


If you wish to lodge a complaint about any conduct that you believe is not consistent with the terms of this Privacy Policy, please contact: WWE Member Services 1241 East Main Street Stamford, CT 06902 (203) 352-8600

Send an e-mail by clicking here.